I am often
accused of arguing semantics. Apparently what I mean when I say something isn’t
what other people mean when they say what sounds like the same thing. If I say
that ‘content is the only way to go’, what do I mean? If you say it, what do
you mean?
If I’m
using a blog to make money from my ‘content’, does this mean that I am writing
articles and selling those? Does it mean that I am embedding links within the
articles so that people will buy a product that is associated with that
article? Maybe it does, but, then again perhaps not.
What is the
meaning of the word ‘content’? Does it only pertain to articles, or the written
word? Are you using it as a verb, such as she was ‘content’? Maybe you’re using
it as a noun, such as this is a very content oriented website. Still, that isn’t
very clear. What do we mean when we say talk about ‘content’?
That is
why this book is so good; it explains all this and more. If you read this book,
you will most likely be on the same page as others when discussing content, and
its relationship to the conversation at hand. For a better understanding, it is
well recommended for students, employees, employers, business owners, managers,
sales personnel and anyone else who is constantly be accused of arguing
semantics.
Link product title to this URL: http://shop.oreilly.com/product/9781937434359.do
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